Work About Creations

Adidas
Billie Jean King

Role

Strategist / Creative / Maker

To tackle a significant drop-off rate of girls in sports in NYC, Adidas needed to increase sales and maintain its relevance during the 2018 US Open. We helped Adidas inspire a new generation by transforming shoes at the tournament into replicas of Billie Jean King's iconic blue shoes. Even BJK was impressed.

Results

20% increase in tennis sales

Gold Cannes Lions

Press

One Club Cannes Lion Contagious

Credits

Copywriter: Ricardo Fernando

Art Director: Angelo Maia

Strategist: Bodi Karsono

Senior Integrated Producer: Jessica Fiore, Steven Kreuch

BJK

Poster 1

Poster 2

Your Shoes

LET'S MAKE SOMETHING.

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