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The Cheeto

Role

Strategist / Creative / Maker

The year was 2018, the time was the NBA Finals, and the miracle was finding a Cheeto that looked a whole lot like the NBA logo. What did two young, enterprising social media managers do when these stars aligned? Make the Cheeto go viral, of course. All it took was $20 of paid social geo-targeted to the four fandoms of the NBA Finals. The result was a story picked up by the likes of CBS Sports and Sports Illustrated for over 2 million social impressions.

Credits

Social Strategist: Jamie Wynn

Super Bowl on ESPN

LET'S MAKE SOMETHING.

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